Course Title:
Digital Marketing
Purpose of this Course
This Course aims to provide trainees with a deeper understanding of the planning of a digital marketing campaign and the role of various digital channels in achieving that goal through integrated marketing communication.
Course Outline:
Lecture no 1:
- What is Social Media Optimization? -Understanding Different Social Media Channelslike Facebook, Twitter, Instagram etc & Their Importance
- How to create a Facebook Page?
- How to add important elements of the Facebook Page?
- How to give access & permissions to other users of our Facebook Page?”
Lecture no 2:
- Facebook Page for Business
- How to Start using Instagram for Business
- Benefits of Growing Instagram profile
- How to Optimize Instagram profile
- How to Optimize Instagram profile
- Understanding Hashtags
- Class Exercise”
Lecture no 3:
- How to create Creatives from Canva
- How to use Twitter for Business
- How to Start Using Linkedin & -Importance of Linkedin
- Using Linkedin for Jobs & Salary -Insights How to create Micro videos & Advantages of Micro videos?
Lecture no 4:
- Different Tools to Create & Schedule content for Social Media
- Understanding Important Metric of Social media
- How to create Pinterest?
- Pinterest Business
- How to create a board and Pin on Pinterest
Lecture no 5:
- What are Facebook Ads?
- What is Facebook Ads Manager?
- Facebook Ads Manager & Business Manager
- What is the Targeting Audience?
- How To Select Best Audience for Facebook Ads
- How to Create, Setup & Run Facebook Ads Campaign
- Different Important Metrics related to Facebook Ads
- How to Measure the Success of Facebook Ads Campaign
Lecture no 6:
- How to Measure the Success of Facebook Ads Campaign
- Types of Facebook Ads Audience | Cold, Warm and Hot Audience
- How to Spy Your Competitor’s Facebook Ads For FREE”
- What is Lead and Lead Magnet? -Concept of Lead Magnet
- How to Create, Setup & Run -Facebook Lead Generation Ad
- What is Facebook Pixel & Importance of Facebook Pixel
- How to Connect Facebook Pixel to the Website | Easy Steps
Lecture no 7:
- What are Conversions in Facebook Ads Manager and How to create them?
- What is Custom Audience and How many Types are there?
- How to Create a Custom Audience Practically In-depth Information
- How to Create Customer List Audiences & How Does it work?”
- -What is Lookalike Audience & How to Show Ads to a Lookalike Audience?
- How to know Why people are Seeing our Ads?
Lecture no 8:
- Understanding Instagram Ads using Facebook Ads Manager
- How to Create & Run Facebook & Instagram Story Ads to Bring More Traffic on WhatsApp
- How to Create Facebook Messenger Ads and What to Keep in Mind!
- How to Create Facebook Messenger Ads and What to Keep in Mind!
- How to Create Facebook Ads Report for Clients
- How to Create, Setup & Run -Facebook Shopping Ads / Catalog Ads
- How to Setup Automated Rules in Facebook Ads?
Lecture no 9:
- How to use Facebook Campaign -Budget Optimization
- Facebook Ads Most Important Checklist – Don’t Ignore this
- What is A/B Testing & How to Implement Facebook Ads
- Low Budget | Facebook Ads Strategy for Tuition/Coaching Classes
- How to Create a “”Privacy Policy”” For Facebook Lead Gen Ads?
- What is AIDA Model Copywriting? | Ad Copy Model”
Lecture no 10:
- What is the Before, After & Bridge -Copywriting Model? | Ad Copy Model
- What is Problem Solving Model of Copywriting | Ad Copy Model
- How to Promote Products & Services on Facebook Ads [Complete Strategy]
- How to Set up & Run Facebook -Store Traffic Ad
Lecture no 11:
- What is SEO?
- What is On- Page SEO ? Search Engine Working
- `Add Website in Search Console
Lecture no 12:
- Introduction to Google Ads
- How Google Ads Auction Works -What is Quality Score in Google Ads -Different Types of Ads in Google Ads
For more information call us at: +92316-0600929 Or visit our campus: 368 Block E Phase 1 Johar Town Lahore.