SEO (Search Engine Optimization)
Duration: 1 Month
Lecture No 1:
- What is a search engine?
- How do search engines work?
- What Is SEO?
- What is the need for SEO?
- History Of SEO.
- How SEO Works?
- What Are Google’s SEO Algorithm Updates?
- How to create planning and strategies for SEO.
- What are SEO tools and why do we need them?
Lecture No 2:
- What is Keyword?
- The importance of Keyword Research?
- Different types of keywords.
- How to do Analysis of keywords using Tools.
- How to find easy-to-rank keywords related to your website and business.
- How to do an Analysis of Keyword Using Chrome Extension.
- How do find the Ranking Keyword Of a competitor?
- Selecting the right keywords for the project.
- How to Know the Top Ranking Keywords of your sites?
Lecture No 3:
- What are on-page SEO Factors?
- Why is on-page SEO significant?
- Why on-page SEO is so important?
- Important On-page SEO Factors You Should Know.
- URLs help on-page SEO Day.
- Title tag & Meta description.
- On-page SEO for meta tags.
- Structured data (schema).
- Types of Structured Data.
- Headers improve on-page SEO
- SEO copywriting.
- Image optimization.
- Internal linking.
Lecture No 4:
- Use the target keyword early
- Does keyword density help on-page SEO?
- Content Practice.
- Effective On-page SEO Techniques to boost your rankings.
- Internal linking.
- External linking.
- Page loading speed.
- Mobile-friendliness.
- Content audit.
Lecture No 5:
- What Is Off-Page SEO?
- Why Is Off-Page SEO Important?
- On-Page SEO vs. Off-Page SEO.\
- Boost Off-Page SEO With Backlinks
- Guest Posting
Lecture No 6:
- What Is Technical SEO?
- Technical SEO Ranking factors.
- Type of meta tags and their effect on SEO.
- Site architecture Optimization.
- How to Improve Website Performance & Speed using Plugin?
- How to perform the Page Speed?
- XML and HTML sitemap
Lecture No 7:
- How to Improve Website Performance & Speed Using Plugin.
- How to perform the Page Speed Test.
- XML and HTML sitemap creation and optimization.
- How to Add and verify a website in Google Console.
- Google Analytics setup and monitoring.
Lecture No 8:
- The Future of SEO.
- Providing Searchers with the Best Possible Results.
- Search Context.
- Mobile Search.
- Social Search.
- Human Search.
- Predictive Search.
- Cornerstone Content and Internal Linking.